I broke the news on the May 14 edition of The Sport Market on Team 1040 and in the May 17 edition of Business in Vancouver that Visa Canada is spending one last season as a sponsor of Canada's bobsled and skeleton team. Then the two-decade relationship, that included the Vancouver 2010 Winter Olympics, will be over. Visa is also among the International Olympic Committee's global sponsors.
A prepared statement from Visa said: “Visa Canada is proud to have had a long association with Bobsleigh Canada Skeleton. Going forward, Visa will not sponsor the Bobsleigh Canada Skeleton team, but will instead continue to make strategic investments in support of Team Visa, our program for athletes with Olympic and Paralympic aspirations.”
The two parties would have split at the end of the 2010-2011 season, but BCS convinced Visa to remain for another year at a reduced rate. Read more in my story below.
Golden Goals: Visa checking out... BIV May 17-23, 2011
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