Saturday, October 15, 2011

When will they tell us about B.C. Place's new name?



Executive vice-president and chief financial officer Robert McFarlane is the second in command at Telus, the right-hand-man to CEO Darren Entwistle.

On Oct. 13, he was on Premier Christy Clark's right side at the podium for the Grey Cup festival news conference at the Vancouver Convention Centre, a building serviced by Telus competitor Bell.

I caught up with McFarlane afterward to find out why Telus has kept quiet its involvement in B.C. Place Stadium's $563 million renovation.

Telus is the prime advertiser at the stadium and provider of technology and telecommunications. Sources have told the Sport Market since last spring that the telecom giant is the naming rights sponsor in a deal heavy on value-in-kind -- goods and services. Expect that to be finally announced in the week or two after the Whitecaps pack-up their Bell Pitch signs when they end their first Major League Soccer campaign on Oct. 22.

McFarlane did a good job of keeping mum on the topic, but hinted strongly toward the big announcement to come when I asked him.

"There will be a time for the coming out party on the technology, etcetera…" McFarlane said. "There is still last minute things or next to last minute things, are still being done and when it's all complete and we're ready, I'm sure, we'll have a coming out."

Asked about the naming rights and whether it will be Telus Park or Optik Place, McFarlane said: "Those would be great names, but unfortunately I can't comment on them."

McFarlane did reveal that Telus technicians didn't get into the stadium until four days before the Sept. 30 reopening to do their final work on the mobile phone network.

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